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Be Heard
Our Be Heard panel series empowers community through conversation. What began as a space to spotlight female entrepreneurs has branched out to encompass a range of topics including social justice and environmental causes.
Diversity + Inclusion
We seek, value, and celebrate diversity and inclusivity in our organization. Together, we are accountable for creating a culture that is built on curiosity, respect, and trust. We believe in having bold conversations that consciously seek a range of perspectives on issues that matter to our employees and our customers. By embracing our shared values and differences, we will establish common ground and an open, dynamic workspace. Through these commitments, we strive to bring meaningful positive impact to our company and communities.
Community
From volunteer opportunities like our annual Earth Day park clean up to food donation drives for City Harvest, we encourage our team to get involved in their communities. Internally, Theory and Uniqlo co-hosted a Sustainability Summit in 2021 uniting employees from both brands in think tanks that addressed community engagement initiatives, waste reduction, recycling, product repair, and more.
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Trending Products
Treeca Pull-On Trousers in Admiral Crepe
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Pleated Wide-Leg Pant, 30'' in Admiral Crepe
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Pleated Wide-Leg Pant, 30'' in Admiral Crepe
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Clinton Blazer in Motion Wool
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Draped Midi Dress in Washed Twill
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Tiny Tee in Organic Cotton
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Treeca Pull-On Trousers in Admiral Crepe
Purchase 2 Pieces to Unlock Bundle Price
Wide-Leg Pull-On Trousers in Admiral Crepe
Celebrate With You - Add to Cart to Enjoy
Raffi 5-Pocket Trousers in Neoteric Twill
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Exclusions
WELCOME OFFER
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUNDLE PROMOTION
(1) Promotional Period: The Promotional Period is from 1 July, 2025 until further notice. (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores. Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
ART WEEK SPECIAL OFFER
(1) Promotional Period: The Promotional Period is from 20 March 2026 to 31 March 2026 (Both days inclusive). (2) Designated Store in respect of this Promotion: (i) Theory Online Store at hk.theory.com, tw.theory.com, sg, theory.com and au.theory.com (collectively “Theory Online Stores”) (ii) Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza (collectively the “Theory Physical Stores”, together with Theory Online Stores, the “Theory Stores”). (3) How to enjoy this Promotion: During the promotion period, all customers can enjoy 15% off upon any purchase on regular-priced items (excluding the Excluded Products as defined below) (the “Discount”) by completing the aforesaid purchase at any Theory Stores. (4) General Terms and Conditions: The Discount does not apply to Bundles and permanent/ core items (the “Excluded Products”). Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/ Theory VIP discounts/ Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-round discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and Conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
BUNDLE PROMOTION
(1) Promotional Period: The Promotional Period is from 1 July, 2025 until further notice. (2) Designated Store in respect of this Promotion: Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (3) How to enjoy this Promotion: During the Promotional Period, all customers can enjoy an additional discount upon purchasing, as the case maybe, 2 or 3 items of the same style (as may be designated by Theory from time to time) in any size or color (collectively the “Designated Items”) in one single transaction at Theory Online Stores (collectively the “Discount”). The Designated items, and the number of Designated Items required to be purchased to unlock the Discount, will be specifically marked on Theory Online Stores. Customers are required to add the Designated Items into bag to unlock the amount of the Discount. The Discount will automatically apply at checkout. (4) General Terms and Conditions: The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
ART WEEK SPECIAL OFFER
(1) Promotional Period: The Promotional Period is from 20 March 2026 to 31 March 2026 (Both days inclusive). (2) Designated Store in respect of this Promotion: (i) Theory Online Store at hk.theory.com, tw.theory.com, sg, theory.com and au.theory.com (collectively “Theory Online Stores”) (ii) Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza (collectively the “Theory Physical Stores”, together with Theory Online Stores, the “Theory Stores”). (3) How to enjoy this Promotion: During the promotion period, all customers can enjoy 15% off upon any purchase on regular-priced items (excluding the Excluded Products as defined below) (the “Discount”) by completing the aforesaid purchase at any Theory Stores. (4) General Terms and Conditions: The Discount does not apply to Bundles and permanent/ core items (the “Excluded Products”). Save and except shopping mall coupons and designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/ Theory VIP discounts/ Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-round discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and Conditions without prior notice. Theory reserves the right of final decision in case of any dispute.