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Theory Wardrobe
Elevated essentials, designed for a lifetime.
A well-curated wardrobe starts with versatile, indispensable pieces. Defined by precise tailoring perfected in our New York atelier and premium fabrics sourced from the world’s best mills, the styles in our Theory Wardrobe edit are our most sought-after pieces. Available year round, these bestsellers simplify the act of getting dressed, allowing you to focus on what matters most—achieving your goals and aiming for perfection.
Your Go-To Tee
Airy, soft organic cotton meets a considered, pre-shrunken fit in our bestselling Tiny Tee. A lightweight, throw-on-and-go staple, it’s an essential you’ll want in every color.
Your All-Season Suit
Everyone needs a polished suit on standby. With menswear details and a feminine fit, the Carissa Blazer is an ideal complement to our leg-lengthening Flared Pant.
Why We Love: Good Wool
Woven at the Tollegno 1900 mill in Biella, Italy, our tropical-weight Good Wool fabric is crafted with premium Australian merino fibers and a hint of stretch.
A No-Brainer Dress
Made up of strategically placed panels for a fit that flatters from every angle, this streamlined silhouette is tailored for the perfect second skin fit.
The Cigarette Pant
A desk-to-dinner icon that elevates your every day, our bestselling Treeca Pant features a sharp slim leg and cropped hem.
Effortless Crepe Essentials
The pull-on version of our bestselling Treeca Pant and our light, layerable Oaklane Trench take on an elegant drape in smooth, sophisticated Admiral Crepe.
Why We Love:
Admiral Crepe
A fabric that looks polished from your morning commute to post-work drinks, our elevated Admiral Crepe is woven in Japan.
The Featherweight Sweater
As light as a tee and as soft as a sweater, this premium merino wool layer is a must. Detailed with short sleeves it has year-round layering potential.
Why We Love:
Regal Wool
Crafted with a featherweight yarn, our Regal Wool has a lustrous finish and cashmere-like feel without the weight. Using merino wool sourced from the Congi farm in Woolbrook, Australia, this breathable material is spun and knit by the Botto Giuseppe mill in Biella, Italy.
Sophisticated Silk Tops
A luxurious update to the traditional button-up, our fitted shirt highlights the waist, while our sleek shell top is a fuss-free styling essential you’ll want in every color.
Why We Love:
Silk Georgette
Our Silk Georgette is MADE IN GREEN by OEKO-TEX® certified, meaning it’s crafted without harmful chemicals, in environmentally and socially responsible facilities.
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Exclusions
(1) Promotional Period: From April 1, 2024 until further notice. (2) Eligibility: Customers who successfully subscribe to Theory Newsletters during the Promotional Period (“Eligible Customers”). (3) Designated Store in respect of this Promotion: The new Theory Online Store at hk.theory.com, tw.theory.com, sg.theory.com and au.theory.com (collectively “Theory Online Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 15% off on regular-priced products at Theory Online Stores (subject to the Excluded Products as defined below) (the “Discount”) by entering the promotional code at checkout. The promotional code would be sent, via email, to Eligible Customers upon successful newsletter registration. (5) General Terms and Conditions: The Discount only applies to the first order placed by Eligible Customers on Theory Online Stores. The Discount does not apply to the purchase of Theory Project products, Bundles and permanent/core items (the “Excluded Products”). The Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.
THEORY x MASTERCARD
(1) Promotional Period: The Promotional Period is from 1 January, 2024 to 31 March, 2025 (both days inclusive). (2) Eligibility: Mastercard Holders (collectively the “Eligible Customers”). (3) Designated Store in respect of this Promotion: Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza and Theory online store on hk.theory.com (collectively “Theory Stores”). (4) How to enjoy this Promotion: Eligible Customers can enjoy 10% discount on regular-priced items at Theory Stores. Their purchase must be fully paid by Mastercard. (5) General Terms and Conditions: Save and except shopping mall coupons and designated “Gift With Purchase” offers designated by Theory from time to time, the promotion cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, other Credit Card Year-Round Discount and Theory CRM Coupons). The promotion cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the promotion under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute. The Chinese version of these Terms and Conditions is for reference only. In case of discrepancy between the Chinese and English versions of these Terms and Conditions, the English version shall prevail.
VIP REWARDS MONTH
(1) Promotional Period: The Promotional Period is from 1 March, 2025 to 31 March, 2025. (2) Designated Store in respect of this Promotion: Theory Stores at Pacific Place, ifc mall, Lee Garden Two, Harbour City, New Town Plaza, Cityplaza and Theory online store on hk.theory.com (collectively the “Theory Stores”). (3) How to enjoy this Promotion: During the Promotional Period and subject to the Excluded Products as defined hereinbelow, Theory VIPs can enjoy the following discounts (the “Discounts”) at any Theory Stores: (1) Theory Black VIPs, Silver VIPs and Gold VIPs can enjoy a 15% discount on regular-priced items. (2) Theory Silver VIPs and Gold VIPs can enjoy an extra 5% discount on selected permanent / core items (to be selected by Theory at its discretion). The Discounts will automatically apply at checkout. (4) General Terms and Conditions: The Discounts does not apply to Bundles (the “Excluded Products”). Save and except designated “Gift With Purchase” offers, the Discount cannot be used in conjunction with any other discounts, promotional offers and coupons (including but not limited to Theory VIP discounts/Theory VIP Birthday discounts, shopping mall loyalty program discounts, Credit Card Year-Round Discount and Theory CRM Coupons). The Discount cannot be transferred nor exchanged for cash or any other gifts or coupons. No exchange or return would be provided for products purchased with the Discount under this promotion. This promotional offer cannot be used in conjunction with Theory staff discount. Theory reserves the right to amend these Terms and conditions without prior notice. Theory reserves the right of final decision in case of any dispute.